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Research papers

Reach, medienreichweite, cobertura or couverture?

New winds are blowing with the sound of bits and chips, making irreversible and deep changes in the media, from content to audience measurement. Until this point, most audience measurement systems have not kept pace with such changes. However, Out of...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Author: Daniel Cuende
Company: Cuende Infometrics
October 21, 2010
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Citation

Cuende, D. (2010a, October 21). Reach, medienreichweite, cobertura or couverture?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/reach-medienreichweite-cobertura-or-couverture-